Clayton M. Christensen, The innovators dillema
isbn 978-0062060242
"Absolutely brilliant. Clayton Christensen provides an insightful analysis of changing technology and its importance to a company's future success." Michael R. Bloomberg, CEO & Founder, Bloomberg Financial Markets
Daniel Kahneman Thinking fast and slow
isbn 978-0374533557
We tell ourselves stories to explain the world and help decide what to do. These stories occur to us almost immediately. The content is effected by our emotions, moods, biases, what we've been seeing, hearing, eating, and even whether we're well rested. They're often also simplifications and answer related questions rather than the issues we actually have to address.
Can we become more rational in our decision making? And how do we preserve our intuition to help us move forward in life?
Chip Bell, Wired & Dangerous
isbn 1605099759
This book describes very powerful how customers have changed. Why they are distracted and how they make their choices today. We are moving from the old 'word of mouth' towards 'word of mouse'. Social media is already having an enormous impact on the purchasing process. And it has only just begun! In the book, they describe how to connect to the new customers and find a new balance of 'service calm'.
Eduardo Porter, The price of everything
isbn 978-1591843626
A fascinating book about supply and demand and how prices are set. The author explains how the decision making process works and why we pay what we pay. This book offers pragmatic insights that will definitely help you.
