"The leadership and wider team closed off 2021 in a much better place in their work, balance and optimism for the future. Credit is down to the support and appropriate level of challenge Paul brought to our strategic reflections. It really made a difference!"
Adrian Kearney, Director International Baccalaureate World Schools
"I highly recommend them to anyone who wants to drive continued sustainable profitable growth"
Pascale Meulemeester, President Barry Callebaut Japan
It's not the talk that creates change,
it's the walk
Strategy Execution
Turning Strategy into Measurable Results
Most organisations can craft a strategy — but far fewer succeed in delivering it. At tèn company, we help leadership teams translate strategic intent into sustained performance, alignment, and impact. We don’t just help you define what matters; we make sure it happens.
Our approach integrates strategic clarity with execution discipline, organisational alignment, and the people side of change — because strategy only works when people understand it, adopt it, and act on it.
Who This Service Is For
Strategy execution consulting at tèn company is designed for:
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Senior leadership teams seeking alignment between strategy and execution
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Boards and CEOs who want more consistent delivery of strategic priorities
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Organisations navigating change, complexity, or growth
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Teams with strong strategic intent but inconsistent results
If you’ve ever asked, “Why isn’t our strategy delivering?” — this service is for you.
The Challenge: From Strategy to Action
Developing strategy is only the first step. Research shows that even well-designed strategies often fail because of weak execution: unclear priorities, misaligned teams, or lack of ownership.
At tèn company, we help you overcome these common barriers by:
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Clarifying priorities
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Assigning clear accountability
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Embedding execution rhythms
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Aligning people and performance
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Measuring progress with discipline
Execution becomes visible, manageable, and measurable — not just aspirational.
What You Get: Outcomes We Focus On
Our strategy execution support helps you achieve tangible results such as:
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Strategic alignment throughout the organisation
Teams share the same focus, language, and priorities. -
Ownership and accountability
Every priority has clear leaders, milestones, and success indicators. -
Execution rhythms that work
We create cadences of check-ins, reviews, and adjustments that keep progress on track. -
Improved organisational performance
Strategy becomes action that drives results in financial, operational, and people outcomes.
Our Approach
We combine strategic insight with practical execution frameworks and human-centred advisory. Our work is grounded in decades of experience helping organisations shift from planning to performance.
What makes our approach distinctive:
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Holistic Integration — We connect strategy with people, structure, and culture.
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Practical Rigor — Clear tools, accountability, and measurement.
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Tailored Implementation — No “one-size-fits-all frameworks.” Every engagement fits your context.
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Sustainable Capability — We help teams build internal strength to sustain execution over time.
Our Process (in Four Phases)
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Strategic Alignment & Priority Setting
We work with your leadership to identify the few strategic priorities that matter most and translate them into concrete goals. -
Execution Roadmap Design
Together, we define actions, owners, timelines, performance indicators, and governance rhythms. -
Implementation Support
We work alongside your teams as strategy turns into action — facilitating alignment, accountability, and course correction. -
Measurement & Momentum
Progress is reviewed with discipline. We help teams learn, adapt, and sustain execution success.
This blend of clarity, accountability, and rhythm makes strategy work outside of planning rooms.
Proof of Impact
Here’s how organisations experience our approach in action:
“Since we started with the Strategy-into-Action approach, the whole company is more focused on what we have to do. The management team has a clear focus on projects that impact results in the short term and with visible outcomes.” — General Manager, Electrolux Professional
“The leadership team ended the year in a much stronger place with better balance and optimism for the future. The support and challenge Paul brought made a real difference.” — Director, IB World Schools
Why tèn company
Strategy execution is not just technical — it’s human. It depends on leadership intention, team alignment, and disciplined follow-through. We blend organisational experience, coaching skill, and strategic clarity to ensure execution is not only planned but lived.
Let’s Talk About Making Strategy Happen
If your organisation is ready to move from strategy on paper to performance in practice, we’d be glad to explore how we can help.
Book a confidential conversation to discuss your current challenges and how strategy execution with tèn company could unlock measurable results.
The International Baccalaureate (International education - International Baccalaureate® (ibo.org) has a global community of over 5000 schools who develop well-rounded, caring, knowledgeable and self-motivated students. The Covid pandemic has impacted all of these schools not only with the shift in the use of technology to support student progression through remote and blended modes of teaching delivery, but much more fundamentally it has required schools to rethink their strategies about the delivery of education in the pandemic and what this means for student and staff well-being. The IB World Schools Department is accountable for providing expert guidance to support IB schools in their programme delivery effectiveness, development and innovation. The Covid pandemic challenged the department to completely rethink how we support our schools most effectively to meet their evolving needs with the greatest agility possible. The department leadership engaged Paul Donkers over several months to step back from the whirlwind of supporting schools in crisis mode to reassess what is most important for the service we provide to our schools and how best to deliver that with a cadence of accountability to ensure the changes we make stick. The leadership and wider team closed off 2021 in a much better place in their work, balance and optimism for the future and a significant part of that credit is down to the support and appropriate level of challenge Paul brought to our strategic reflections. It really made a difference.
Adrian KearneyDirector IB World Schools
January 2022
“Since we started with the Strategy-into-Action approach at Electrolux Professional in Spain, the whole company is definitely more focused on what we have to do. We have been implementing SIA for the last years and the results are visible in different manners. The management team has a clear focus on a few projects, which it has defined as being important, with an impact on results and a short implementation time. The employees who participate in the projects feel “listened to” and learn to take ownership of their actions, they really feel empowered. Altogether in working with Paul Donkers and tèn company has given us an important push towards a new way of working within the company and tools to significantly increase our top and bottom line results.”
John Trachsel
General Manager Iberia Cluster Electrolux Professional
"Trust among the team has improved greatly and the self awareness to work on our soft side has been recognised by everyone."
Marie-Thérèse Chabaane, at the time the Global Human Resources Director Electrolux Professional on the results of our work with their Global Leadership Team
An experience in the application of Strategy-into-action for smaller companies
As part of the European leadership team of Marine Harvest VAP, I was fortune to participate in the training, design and execution of the Balanced Business Plan approach by tèn company. Their technique proves to be extremely useful to have all stakeholders aligned on the objectives and projects for the coming year. To define this within a team is extremely important for the spirit and to really achieve the results that were agreed upon.
Today, as an independent entrepreneur with our ownership in small, family owned companies throughout Europe, we use tèn's Balanced Business Plan technique with all of our local teams. The results of this approach are truly amazing. Which proves to me that this exercise is not only applicable within big companies, but also within small companies! I challenge you to try it!
Wim van Roy, entrepreneur, February 2018
www.oxygenium.be
From passion to results!
When - after many years of success and growth- a company seems to have run out of luck and gets confronted with declining results, increasing competition, slumbering demotivation… it is time for change! But how do you realize this?
Marine Harvest VAP Europe, seafood specialist, was recently confronted with this scenario. After years of growth, market leadership, strong results the downstream division of Marine Harvest risked to lose this position due to lower consumption, heavy competition, rocketing raw material prices and sharper demands of the customers. We, the management and employees, saw this happening and regardless our enormous passion for the business and the “proven to be good” experience, we were not able to change the tide.
Were we falling asleep? No, but the crisis situation required from us a more pro-active, ambitious and focused strategy and approach and due to the “success of the past” we were not used to handle these situations.
With this awareness, we asked tèn company to support us in our turnaround approach and Herman Van Herterijck & Paul Donkers came into the Marine Harvest VAP Europe picture. Based on their rich experience in the fast moving consumer goods sector and their previous confrontation with companies in crisis, they were able to assist us both in (1) defining a clear and realistic strategy and (2) in (2) redirecting our passion into focused & effective action.
During a two day seminar, the senior management succeeded, with the guidance of Herman & Paul, to fine-tune the VAP Europe strategy, to define the financial long term targets and to translate these two elements in a short term project plan with clear strategic priorities.
Almost one year after this seminar, we can say that the Strategy execution program delivered by tèn company did not only result in a stronger alignment in the management team but above all in an impressive focus on the year priorities and a cautious turnaround of our results.
Based on this positive experience the Management team decided to repeat this approach for 2014. The Strategy execution program 2014 seminar is planned involving also the direct reports of the senior management. This adapted approach should guarantee the same success as 2013 strengthened by a stronger buy-in of the full European management and their teams … a next step in redirection our passion into change and into convincing results for the future.
Siska Bourgeois
Director Human Resources & Communication
Marine Harvest VAP Europe
